The iconic Burberry check, often mistakenly referred to simply as "tartan," is more than just a pattern; it's a symbol of British heritage, luxury, and enduring style. While the term "tartan" is technically reserved for woven patterns originating in the Scottish Highlands, Burberry's distinctive check holds a similar place in the hearts of fashion enthusiasts worldwide, particularly as it's featured prominently on their beloved scarves. Understanding the history of this recognizable print is crucial to appreciating its cultural significance and enduring appeal. This article delves into the evolution of the Burberry check, specifically focusing on its manifestation in the brand's famous scarves, exploring its various iterations, from the classic Nova Check to the more modern interpretations, and touching upon its impact on fashion history.
Burberry Tartan Print History: From Practicality to Iconicity
The story begins not with a scarf, but with a coat. Thomas Burberry, the founder of the brand, developed a revolutionary gabardine fabric in 1879. This tightly woven, water-resistant material was perfect for the unpredictable British weather. Initially, the focus was on functionality, providing practical outerwear for the outdoors. However, the need for a distinctive brand identifier became apparent as Burberry's reputation grew.
In the early 20th century, the now-famous Burberry check emerged, though its exact origins are debated. Some sources suggest it evolved organically from the need to identify and protect Burberry's garments from counterfeiting. Others point to a more deliberate design process, aiming to create a visually striking and easily recognizable pattern. Regardless of its precise inception, the check quickly became associated with quality, durability, and British style. The early iterations of the check were primarily used as a lining for Burberry's coats, a subtle yet effective way to signal authenticity. This subtle branding strategy was crucial in an era before widespread advertising.
The Nova Check: A Hallmark of Burberry Identity
The most famous iteration of the Burberry check is undoubtedly the Nova Check, also known as the House Check. This distinctive pattern, composed of beige, black, red, and white, was registered as a trademark in 1920. The use of the Nova Check expanded beyond lining; it began to appear on the outside of garments and accessories, solidifying its position as a key element of the Burberry brand identity. The Nova Check's popularity soared, and it became synonymous with the brand itself. Its classic color palette further cemented its timeless appeal, proving adaptable to various fashion trends over the decades.
Burberry Tartan Black and White: A Monochromatic Twist
While the classic Nova Check remains a staple, Burberry has also explored variations on its signature pattern. The black and white version offers a more understated and versatile option. This monochromatic interpretation retains the recognizable check structure but lends itself to a modern, minimalist aesthetic. The black and white check is particularly popular in scarves, offering a sophisticated alternative to the bolder, multi-colored Nova Check. Its versatility allows it to be paired with a wider range of outfits and styles, making it a favourite among those seeking a touch of Burberry heritage without overt branding.
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